Git GUI client
Tower is a polished, paid Git GUI client known for a smoother learning curve than raw command-line git.
Tower's UI genuinely helps developers who are newer to git understand what's happening — visualizing branches and staging changes is more approachable than memorizing flags.
Same limitation as every git GUI on this list — it has no idea what a Jira ticket is. It makes git easier to use, but the connective work of linking that git activity to your actual ticket tracker is still entirely on you.
This is really the whole reason Jitly exists — it's not trying to replace Tower at what Tower is good at. Jitly's job is narrower and more specific: jitly start ABC-123 creates your branch and moves the Jira ticket to In Progress in one shot, jitly done commits, pushes, and updates the status to whatever your team's workflow has, fetched live so it never gets out of sync with how your Jira is actually configured.
Mainly developers, especially newer ones, who want an approachable visual git client and are happy to pay for it. If that's not you, this comparison probably isn't that relevant to your day — Tower and Jitly solve different problems most of the time.